Posted in gossips

用户生成内容(UGC)背後的數字資本騙局

當我們在工作和閒暇時間,或焦躁不安、或百無聊賴地刷著社交網站時,大多數人報著一種相對正面的情緒。這種情緒可能包含些許沾沾自喜,認為自己正追逐著數字時代最前端的潮流,是「內容為王」旗帜下創造内容、进而影响時代的那一群人。

卻不想「弄潮兒」也可能被嘲弄。用戶無意間成為了數字資本主義下的虛擬勞工,無償貢獻出資本積累必要的社會勞動時間,為企業創造價值。這個過程中,「用戶生成內容」(User Generated Content,簡稱UGC)即是市場中進行交換的商品, 這一「你情我願」的貿易關係鏈也並不像看起來那麼美。 Continue reading “用户生成内容(UGC)背後的數字資本騙局”

Posted in new media insights

GoPro: Progress and Dilemma Under the S-C-P Paradigm

The rapid adoption of smart phones and tablets has brought about huge business opportunity to action cameras since 2010. GoPro, as a dark horse dominating this niche market, has achieved outstanding performance during past years, and completed its listing on Nasdaq Stock Exchange in June 2014.

However, faced with an influx of competitors and a misstep of pricing policy on Hero 4 Session, the company has recently got into trouble as its shares go below IPO price, even to dismiss hundreds of workforces.

Structure-Conduct-Performance paradigm (Bain, 1959) is utilized in this essay, to analyze how GoPro’s conduct and performance interacts with each other under the development of action camera market, and to provide insights for future. Continue reading “GoPro: Progress and Dilemma Under the S-C-P Paradigm”

Posted in new media insights

Customer Journey: challenges and how to maximise the use

Customer journey is an enduring concept that helps to map the flow how customers make decision and how they establish the relationship with the brand. However, although it is so widely adopted, there is actually no perfect structure to reflect and conceptualise the real case.

Moreover, the digital trend has reshaped every aspect of marketing, as well as consumption. It seems more than difficult to convert knowledge or data from the journey into practical communication, “pushing” customers to a further stage.

How to overcome these barriers and avoid misreading of the data? How to change old perceptions and embrace the new reality?

Continue reading “Customer Journey: challenges and how to maximise the use”

Posted in new media thoughts

People Daily Cooperates with SUMG: Launched an Info APP Facing Young People

On March 30, People Daily Online and SUMG (Shanghai United Media Group) signed a contract to launch a new media project “Wuli” targeting young generation. It’s never new that traditional media try to embrace the trend in the digital era, but it’s kind of awkward in this case considering the political property of People Daily as the voice of PRC, featured by its serious tones and values.

SUMG, on the other hand, is the monopolist of the mass media in Shanghai, which owns all the giant players including Jiefang, Xinmin and Wenhui newspress. At the same time, SUMG is also an active explorer into media transformation, and has successfully operated several news websites or Apps in recent years, such as Jiemian and The Paper.

Birth of Wuli

Traditional media is struggling to find a way out in the Internet world. In this transition period, technology is a fundamental enabler to achieve paperless and on-demand consumption, while consumers are the ultimate factor that drive old media to make a change. Continue reading “People Daily Cooperates with SUMG: Launched an Info APP Facing Young People”

Posted in new media products & design

Make your product desirable: why emotion matters and how to measure it

 

Why emotion?

Without emotions, your decision-making ability would be impaired. Emotion is always passing judgments, presenting you with immediate information abut the world.

<Emotional Design> by Donald Norman

Because minimal differentiation now exists among the products offered in the technology market, buying decisions are emotion driven

What is emotion?

  • ABC model
    – A: physiological arousal (e.g., heart rate changes)
    – B: behavioral expression (e.g., facial expressions)
    – C: conscious experience, subjective feeling of an emotion
  •  Primary emotions
    – Emotions we feel first, in response to a situation
    – Fear, grief, anger, love, empathy, hope, disguise
  • Secondary emotions
    – Feelings attached to objects, events, and situations
    through learning
    – Based largely on memory (Plutchik, 1980)

Continue reading “Make your product desirable: why emotion matters and how to measure it”

Posted in gossips, new media thoughts

BBC Worldwide Signed New Digital Deal with Mango TV

BBC has made further extension into the Chinese market. After previous Strategic Partnership agreement signed in October 2015, BBC Worldwide has recently signed a new deal with Mango TV. Henceforth, subscribers of Mango can have access to some documentary and preschool content from BBC, including Tigers About the House, Trust Me, I’m a Doctor, the Numtums etc.

Mango is the online video platform behind China’s second-most-watched TV channel Hunan TV. In addition to its iconic entertainment shows produced by Hunan, Mango also provides a wide range of video contents from home and abroad.

Why?

In the context of globalization, the essence of BBC and Mango’s collaboration is the trade of media content, which can be reused as well as recycled to constantly generate profit. For the sake of BBC, its extension into new markets may not only help to boost revenue in both short and long run, but also drive intangible benefit like reinforcing its cultural impact. Continue reading “BBC Worldwide Signed New Digital Deal with Mango TV”

Posted in book reviews

Book Review on Thus Spoke Zarathustra

This is an old essay written in my sophomore year in SJTU. Although not major in philosophy, and the insights may be shallow and kind of naive, I’m more than grateful to this exposure to Nietzsche and his famous works. Prof. Li and  Prof. Yao offered great help and guidance during this process, as well as the passion for philosophy.

Continue reading “Book Review on Thus Spoke Zarathustra”

Posted in gossips

談春晚:流量中心、資本「綁架」與中國特色

近年來,春晚越發顯得食之無味。國人的眼界變寬闊了,對歌舞、特效和塞滿了過氣段子的小品再提不起興致。搶紅包的勢頭倒是更旺,從六零后到零零后,開著電視,捧著手機,為了一個「敬業福」找得熱火朝天。

這個在內容和形式上屢屢造成審美疲勞的節目,始終牢牢把控著除夕夜流量中心的位置。任觀眾七嘴八舌吐槽批判,來年呈現的仍是不變的內核;任互聯網公司如何叫囂要抱緊年青一代,依舊會對一檔電視節目一擲千金。更離奇的是,即便在互聯網與大小屏幕的衝擊下,春晚在很多人家裡只能算是背景音樂,觀眾的冷漠反映在收視率上,最終成了妥協。這其中必然有多多少少的念舊傳統,讓辦了三十多年的春晚成為棄之可惜的民族記憶。更緊要的是反映了具有中國特色的政治經濟學:通過行政壟斷建立起流量中心,在「綁架」了觀眾的同時,也讓平日里風光無限的大公司們卷入一場惡戰。 Continue reading “談春晚:流量中心、資本「綁架」與中國特色”

Posted in new media thoughts

LeEco Makes Further Step into Sports: Buys a UGC Broadcasting Platform for USD 46m

After winning a couple of exclusive rights to broadcast sports events in both mainland and Hong Kong, LeEco, formerly known as LeTV(樂視), has accelerated its move into sports by acquiring a 100% stake in Zhangyu.tv.

Zhangyu.tv is a live broadcasting platform providing user-generated content from amateur sports commentators. Launched in early 2015, the company is among the fastest-growing tech companies in China, which has attracted 5000 amateur sports anchors and 5 million daily active users. It was recently acquired for RMB 300 million (USD 46M) by Le Sports, subsidiary of LeEco. Continue reading “LeEco Makes Further Step into Sports: Buys a UGC Broadcasting Platform for USD 46m”

Posted in book reviews

10-Point Reflection on Don Tapscott’s Grown Up Digital

Grown Up digital: How the Net Generation is Changing The World was published in October 2008, a portrait of the young generation with broad implication for managers, marketers and politicians.

Inspired by a $4 million private research study, the book is based on solid qualitative research. Instead of being spoiled “screenagers”, who are dumb, unable to think, and losing social skills, the author discovered the remarkable characteristics of the Net Generation, which represent a new way of thinking, behaving and working.

As a result, it is not only a nice book for Baby Boomers and Gen-Xers to learn their children and young employees, but also a guideline for companies to understand the market and perhaps the future.

Through this post, you will learn

  • key concepts and insights of this book
  • thoughts from a typical Net Gen reader

Continue reading “10-Point Reflection on Don Tapscott’s Grown Up Digital”