Posted in new media thoughts

New philosophy of online luxury retailing, how to be the winner?

Will you spend a thousand dollar on a website, buy a luxury good without even touch it, then wait for a week for delivery?

Bruno Pavlovsky, the fashion president at Chanel, said “no” a few years ago, for he believed fashion should be touched, understood and experienced. However, when luxury goods meet with technology, the philosophy of selling and buying has already changed.

2015 has witnessed a series of big events in online luxury retail. Yoox and Net-a-porter, two major players in global market have decided to merge. Traditional luxury brands such as Fendi and Chanel, who were always reluctant to launch online selling, have announced to step into e-commerce by 2016. In China, e-commerce platforms like Tmall and JD have extended their cooperation with global luxury brands, along with multiple small and medium-sized companies constantly entering the market. Continue reading “New philosophy of online luxury retailing, how to be the winner?”