On March 30, People Daily Online and SUMG (Shanghai United Media Group) signed a contract to launch a new media project “Wuli” targeting young generation. It’s never new that traditional media try to embrace the trend in the digital era, but it’s kind of awkward in this case considering the political property of People Daily as the voice of PRC, featured by its serious tones and values.
SUMG, on the other hand, is the monopolist of the mass media in Shanghai, which owns all the giant players including Jiefang, Xinmin and Wenhui newspress. At the same time, SUMG is also an active explorer into media transformation, and has successfully operated several news websites or Apps in recent years, such as Jiemian and The Paper.
Birth of Wuli
Traditional media is struggling to find a way out in the Internet world. In this transition period, technology is a fundamental enabler to achieve paperless and on-demand consumption, while consumers are the ultimate factor that drive old media to make a change. Continue reading “People Daily Cooperates with SUMG: Launched an Info APP Facing Young People”