Posted in gossips

用户生成内容(UGC)背後的數字資本騙局

當我們在工作和閒暇時間,或焦躁不安、或百無聊賴地刷著社交網站時,大多數人報著一種相對正面的情緒。這種情緒可能包含些許沾沾自喜,認為自己正追逐著數字時代最前端的潮流,是「內容為王」旗帜下創造内容、进而影响時代的那一群人。

卻不想「弄潮兒」也可能被嘲弄。用戶無意間成為了數字資本主義下的虛擬勞工,無償貢獻出資本積累必要的社會勞動時間,為企業創造價值。這個過程中,「用戶生成內容」(User Generated Content,簡稱UGC)即是市場中進行交換的商品, 這一「你情我願」的貿易關係鏈也並不像看起來那麼美。 Continue reading “用户生成内容(UGC)背後的數字資本騙局”

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Posted in gossips, new media thoughts

BBC Worldwide Signed New Digital Deal with Mango TV

BBC has made further extension into the Chinese market. After previous Strategic Partnership agreement signed in October 2015, BBC Worldwide has recently signed a new deal with Mango TV. Henceforth, subscribers of Mango can have access to some documentary and preschool content from BBC, including Tigers About the House, Trust Me, I’m a Doctor, the Numtums etc.

Mango is the online video platform behind China’s second-most-watched TV channel Hunan TV. In addition to its iconic entertainment shows produced by Hunan, Mango also provides a wide range of video contents from home and abroad.

Why?

In the context of globalization, the essence of BBC and Mango’s collaboration is the trade of media content, which can be reused as well as recycled to constantly generate profit. For the sake of BBC, its extension into new markets may not only help to boost revenue in both short and long run, but also drive intangible benefit like reinforcing its cultural impact. Continue reading “BBC Worldwide Signed New Digital Deal with Mango TV”

Posted in gossips

談春晚:流量中心、資本「綁架」與中國特色

近年來,春晚越發顯得食之無味。國人的眼界變寬闊了,對歌舞、特效和塞滿了過氣段子的小品再提不起興致。搶紅包的勢頭倒是更旺,從六零后到零零后,開著電視,捧著手機,為了一個「敬業福」找得熱火朝天。

這個在內容和形式上屢屢造成審美疲勞的節目,始終牢牢把控著除夕夜流量中心的位置。任觀眾七嘴八舌吐槽批判,來年呈現的仍是不變的內核;任互聯網公司如何叫囂要抱緊年青一代,依舊會對一檔電視節目一擲千金。更離奇的是,即便在互聯網與大小屏幕的衝擊下,春晚在很多人家裡只能算是背景音樂,觀眾的冷漠反映在收視率上,最終成了妥協。這其中必然有多多少少的念舊傳統,讓辦了三十多年的春晚成為棄之可惜的民族記憶。更緊要的是反映了具有中國特色的政治經濟學:通過行政壟斷建立起流量中心,在「綁架」了觀眾的同時,也讓平日里風光無限的大公司們卷入一場惡戰。 Continue reading “談春晚:流量中心、資本「綁架」與中國特色”

Posted in gossips, new media thoughts

Gossips on using WordPress and social media

After using WordPress for several months, and taking half of the New Media Program in CUHK, some thoughts have come to mind. Just list a few on blog and social media consumption nowadays.

  1. To introduce traffic to blog page, I have tried to add links as much as possible. The links contain original URLs of the graphs or statistics cited, together with my social media and personal portal websites. Hope to raise the SEO to a small extent. 😛
  2. The experience of using WordPress is like managing a website on my own, for I can tracking the visitors and traffic data. This is really interesting and can enhance enthusiasm of continuing blogging.
  3. The pre-created moulds and prototypes of website design is amazing and easy to use, which is a shortcut of creating a sophisticate page. Also there is a wide range of customised aspects, encouraging to explore further and demonstrate personal characteristics. Continue reading “Gossips on using WordPress and social media”