The rapid adoption of smart phones and tablets has brought about huge business opportunity to action cameras since 2010. GoPro, as a dark horse dominating this niche market, has achieved outstanding performance during past years, and completed its listing on Nasdaq Stock Exchange in June 2014.
However, faced with an influx of competitors and a misstep of pricing policy on Hero 4 Session, the company has recently got into trouble as its shares go below IPO price, even to dismiss hundreds of workforces.
Structure-Conduct-Performance paradigm (Bain, 1959) is utilized in this essay, to analyze how GoPro’s conduct and performance interacts with each other under the development of action camera market, and to provide insights for future. Continue reading “GoPro: Progress and Dilemma Under the S-C-P Paradigm”