Posted in new media products & design

Make your product desirable: why emotion matters and how to measure it

 

Why emotion?

Without emotions, your decision-making ability would be impaired. Emotion is always passing judgments, presenting you with immediate information abut the world.

<Emotional Design> by Donald Norman

Because minimal differentiation now exists among the products offered in the technology market, buying decisions are emotion driven

What is emotion?

  • ABC model
    – A: physiological arousal (e.g., heart rate changes)
    – B: behavioral expression (e.g., facial expressions)
    – C: conscious experience, subjective feeling of an emotion
  •  Primary emotions
    – Emotions we feel first, in response to a situation
    – Fear, grief, anger, love, empathy, hope, disguise
  • Secondary emotions
    – Feelings attached to objects, events, and situations
    through learning
    – Based largely on memory (Plutchik, 1980)

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