Posted in new media thoughts

People Daily Cooperates with SUMG: Launched an Info APP Facing Young People

On March 30, People Daily Online and SUMG (Shanghai United Media Group) signed a contract to launch a new media project “Wuli” targeting young generation. It’s never new that traditional media try to embrace the trend in the digital era, but it’s kind of awkward in this case considering the political property of People Daily as the voice of PRC, featured by its serious tones and values.

SUMG, on the other hand, is the monopolist of the mass media in Shanghai, which owns all the giant players including Jiefang, Xinmin and Wenhui newspress. At the same time, SUMG is also an active explorer into media transformation, and has successfully operated several news websites or Apps in recent years, such as Jiemian and The Paper.

Birth of Wuli

Traditional media is struggling to find a way out in the Internet world. In this transition period, technology is a fundamental enabler to achieve paperless and on-demand consumption, while consumers are the ultimate factor that drive old media to make a change. Continue reading “People Daily Cooperates with SUMG: Launched an Info APP Facing Young People”

Posted in gossips, new media thoughts

BBC Worldwide Signed New Digital Deal with Mango TV

BBC has made further extension into the Chinese market. After previous Strategic Partnership agreement signed in October 2015, BBC Worldwide has recently signed a new deal with Mango TV. Henceforth, subscribers of Mango can have access to some documentary and preschool content from BBC, including Tigers About the House, Trust Me, I’m a Doctor, the Numtums etc.

Mango is the online video platform behind China’s second-most-watched TV channel Hunan TV. In addition to its iconic entertainment shows produced by Hunan, Mango also provides a wide range of video contents from home and abroad.

Why?

In the context of globalization, the essence of BBC and Mango’s collaboration is the trade of media content, which can be reused as well as recycled to constantly generate profit. For the sake of BBC, its extension into new markets may not only help to boost revenue in both short and long run, but also drive intangible benefit like reinforcing its cultural impact. Continue reading “BBC Worldwide Signed New Digital Deal with Mango TV”

Posted in new media thoughts

LeEco Makes Further Step into Sports: Buys a UGC Broadcasting Platform for USD 46m

After winning a couple of exclusive rights to broadcast sports events in both mainland and Hong Kong, LeEco, formerly known as LeTV(樂視), has accelerated its move into sports by acquiring a 100% stake in Zhangyu.tv.

Zhangyu.tv is a live broadcasting platform providing user-generated content from amateur sports commentators. Launched in early 2015, the company is among the fastest-growing tech companies in China, which has attracted 5000 amateur sports anchors and 5 million daily active users. It was recently acquired for RMB 300 million (USD 46M) by Le Sports, subsidiary of LeEco. Continue reading “LeEco Makes Further Step into Sports: Buys a UGC Broadcasting Platform for USD 46m”

Posted in new media thoughts

War on food: Amazon, Google, Uber or anyone else?

The Internet of things is showing the ambition to connect everything, while we have learnt to take it for granted. One of the latest trends is delivering foods, ranging from snacks to fresh vegetables to all imaginable groceries. By pressing the button on a mobile App, consumers can just wait for the fresh iced vegetables or hot cuisines arriving outside the door.

Giant companies have successively entered this promising market. Amazon burst out its fresh business from 2013 onwards, and reached to New York, Seattle and other cities in recent 2 years. Traditional supermarkets, such as Safeway in western and central United States, also launched online delivery service. Much surprisingly, even Google has tested its express service in two US cities recently, and expanding next-day delivery in midwest. Continue reading “War on food: Amazon, Google, Uber or anyone else?”

Posted in gossips, new media thoughts

Gossips on using WordPress and social media

After using WordPress for several months, and taking half of the New Media Program in CUHK, some thoughts have come to mind. Just list a few on blog and social media consumption nowadays.

  1. To introduce traffic to blog page, I have tried to add links as much as possible. The links contain original URLs of the graphs or statistics cited, together with my social media and personal portal websites. Hope to raise the SEO to a small extent. 😛
  2. The experience of using WordPress is like managing a website on my own, for I can tracking the visitors and traffic data. This is really interesting and can enhance enthusiasm of continuing blogging.
  3. The pre-created moulds and prototypes of website design is amazing and easy to use, which is a shortcut of creating a sophisticate page. Also there is a wide range of customised aspects, encouraging to explore further and demonstrate personal characteristics. Continue reading “Gossips on using WordPress and social media”
Posted in new media thoughts

New York Times steps into VR, a good way to develop readership?

As the most reputed media company around the world, the New York Times has taken a step into virtual reality in early November, exploring an innovative way of storytelling. Through NYT VR, users are able to watch news videos panoramically by moving the smartphone, or with a Google Cardboard viewer to better enhance the experience.

Although this trial is expected to win applause, comments from users actually tend to be negative. Most complaints come from user experience, either a sickness of headache, or technique problems of false display and bad compatibility for iPhone 6 plus. Meanwhile, despite of the superficial problems, further challenge lies in how to make technology just a contributor to journalism, rather than stealing most attentions of a story itself. Continue reading “New York Times steps into VR, a good way to develop readership?”

Posted in new media thoughts

New philosophy of online luxury retailing, how to be the winner?

Will you spend a thousand dollar on a website, buy a luxury good without even touch it, then wait for a week for delivery?

Bruno Pavlovsky, the fashion president at Chanel, said “no” a few years ago, for he believed fashion should be touched, understood and experienced. However, when luxury goods meet with technology, the philosophy of selling and buying has already changed.

2015 has witnessed a series of big events in online luxury retail. Yoox and Net-a-porter, two major players in global market have decided to merge. Traditional luxury brands such as Fendi and Chanel, who were always reluctant to launch online selling, have announced to step into e-commerce by 2016. In China, e-commerce platforms like Tmall and JD have extended their cooperation with global luxury brands, along with multiple small and medium-sized companies constantly entering the market. Continue reading “New philosophy of online luxury retailing, how to be the winner?”