Grown Up digital: How the Net Generation is Changing The World was published in October 2008, a portrait of the young generation with broad implication for managers, marketers and politicians.
Inspired by a $4 million private research study, the book is based on solid qualitative research. Instead of being spoiled “screenagers”, who are dumb, unable to think, and losing social skills, the author discovered the remarkable characteristics of the Net Generation, which represent a new way of thinking, behaving and working.
As a result, it is not only a nice book for Baby Boomers and Gen-Xers to learn their children and young employees, but also a guideline for companies to understand the market and perhaps the future.
Through this post, you will learn
- key concepts and insights of this book
- thoughts from a typical Net Gen reader