The Internet of things is showing the ambition to connect everything, while we have learnt to take it for granted. One of the latest trends is delivering foods, ranging from snacks to fresh vegetables to all imaginable groceries. By pressing the button on a mobile App, consumers can just wait for the fresh iced vegetables or hot cuisines arriving outside the door.
Giant companies have successively entered this promising market. Amazon burst out its fresh business from 2013 onwards, and reached to New York, Seattle and other cities in recent 2 years. Traditional supermarkets, such as Safeway in western and central United States, also launched online delivery service. Much surprisingly, even Google has tested its express service in two US cities recently, and expanding next-day delivery in midwest. Continue reading “War on food: Amazon, Google, Uber or anyone else?”