Grown Up digital: How the Net Generation is Changing The World was published in October 2008, a portrait of the young generation with broad implication for managers, marketers and politicians.
Inspired by a $4 million private research study, the book is based on solid qualitative research. Instead of being spoiled “screenagers”, who are dumb, unable to think, and losing social skills, the author discovered the remarkable characteristics of the Net Generation, which represent a new way of thinking, behaving and working.
As a result, it is not only a nice book for Baby Boomers and Gen-Xers to learn their children and young employees, but also a guideline for companies to understand the market and perhaps the future.
Through this post, you will learn
- key concepts and insights of this book
- thoughts from a typical Net Gen reader
Continue reading “10-Point Reflection on Don Tapscott’s Grown Up Digital”
After using WordPress for several months, and taking half of the New Media Program in CUHK, some thoughts have come to mind. Just list a few on blog and social media consumption nowadays.
- To introduce traffic to blog page, I have tried to add links as much as possible. The links contain original URLs of the graphs or statistics cited, together with my social media and personal portal websites. Hope to raise the SEO to a small extent. 😛
- The experience of using WordPress is like managing a website on my own, for I can tracking the visitors and traffic data. This is really interesting and can enhance enthusiasm of continuing blogging.
- The pre-created moulds and prototypes of website design is amazing and easy to use, which is a shortcut of creating a sophisticate page. Also there is a wide range of customised aspects, encouraging to explore further and demonstrate personal characteristics. Continue reading “Gossips on using WordPress and social media”