Posted in new media thoughts

LeEco Makes Further Step into Sports: Buys a UGC Broadcasting Platform for USD 46m

After winning a couple of exclusive rights to broadcast sports events in both mainland and Hong Kong, LeEco, formerly known as LeTV(樂視), has accelerated its move into sports by acquiring a 100% stake in Zhangyu.tv.

Zhangyu.tv is a live broadcasting platform providing user-generated content from amateur sports commentators. Launched in early 2015, the company is among the fastest-growing tech companies in China, which has attracted 5000 amateur sports anchors and 5 million daily active users. It was recently acquired for RMB 300 million (USD 46M) by Le Sports, subsidiary of LeEco. Continue reading “LeEco Makes Further Step into Sports: Buys a UGC Broadcasting Platform for USD 46m”

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