Posted in new media thoughts

New York Times steps into VR, a good way to develop readership?

As the most reputed media company around the world, the New York Times has taken a step into virtual reality in early November, exploring an innovative way of storytelling. Through NYT VR, users are able to watch news videos panoramically by moving the smartphone, or with a Google Cardboard viewer to better enhance the experience.

Although this trial is expected to win applause, comments from users actually tend to be negative. Most complaints come from user experience, either a sickness of headache, or technique problems of false display and bad compatibility for iPhone 6 plus. Meanwhile, despite of the superficial problems, further challenge lies in how to make technology just a contributor to journalism, rather than stealing most attentions of a story itself. Continue reading “New York Times steps into VR, a good way to develop readership?”